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Small business internet strategies
E-commerce is more than buying and selling goods and services via a web site. It is using internet-based technologies as tools that help you do business. This article discusses a range of activities beyond online sales. [read...]
What to expect from a web developer
Small business owners establishing an online presence often turn to professional web site developers for advice and assistance. Being clear about what is required for the process to flow smoothly can help you avoid a bad experience or an expensive mistake. So what should a small business owner expect when they consult a web developer? [read...]
What should I put on my web site
Most people who ask the question – "What should I put on my web site?" – are really wanting to know "What information should I put on my web site?" Providing information is hugely important, but it’s certainly not the only thing that a web site can do... [read...]
Brochureware and beyond
New ways of doing business enabled by Internet technologies present significant opportunities and threats to a crucial sector of the Australian economy: small business. Even though the proportion of small businesses that are connected to the Internet is high, research has shown that they are making only limited use of electronic commerce and have little strategic sense of its potential business impact. This article provides an overview of an exploratory research study into consultant-developed small business web sites. [read...]
Rural E-Commerce
This article examines the likely impacts of e-commerce on rural and regional Australian communities, identifying both advantages and disadvantages. It includes a set of recommendations describing how these communities should respond in order to thrive in this new economy. [read...]